On April 28 and 29, Sofia will host the regular edition of the well-established e-commerce event—the Balkan eCommerce Summit 2026. GS1 Bulgaria is among the Expo partners, alongside a wide range of professionals from various fields. The event is expected to attract over 4,500 visitors.

This year, the Balkan eCommerce Summit 2026 will take place at a new, significantly larger venue—the Sofia Inter Expo Center. The event format includes a two-day expo where over 250 companies will showcase their products, services, and technology solutions, including GS1 Bulgaria.

The motto of the Balkan eCommerce Summit 2026 is “Your Next Market.” It focuses on business expansion and discovering new opportunities in the Balkan region and throughout Eastern Europe. If you’re involved in online sales or digital marketing, this is the event that brings together the people, solutions, and conversations that are truly driving eCommerce in the region.

As a partner of the event GS1 Bulgaria has a promo code for 15% off gs115 for the purchase of Networking & Expo/Full Experience tickets on the event website here.

For more information, please contact GS1 Bulgaria at 02/8117 567, and 604 or by email at gs1bulgaria@gs1bg.org