On April 29–30, the capital of Bulgaria will welcome over 200 companies from the ecommerce sector. This large-scale expo will bring together industry leaders under one roof—from FinTech companies and banking institutions to logistics and marketing service providers, as well as SaaS and AI solution developers. The event is a prime opportunity for businesses to showcase their services and secure their next long-term partnerships.

The European ecommerce sector continues its strong upward trajectory, with online retail growth surpassing that of traditional brick-and-mortar stores. In 2024, ecommerce revenue in Europe reached €958 billion, marking an 8% year-over-year increase—the first inflation-adjusted growth since 2021 (Statista). Beyond growth in established markets, expansion into new European regions is accelerating. Countries in Central and Eastern Europe, including Poland, Romania, and the Balkans, are experiencing rapid ecommerce adoption, fueled by increasing internet penetration and cross-border trade. According to Statista, online retail sales in Eastern Europe are projected to grow by 12% annually, outpacing Western Europe. Businesses seeking to scale must explore these emerging markets and localize their strategies to capitalize on untapped opportunities. Amid these shifts, businesses must stay agile and informed to leverage emerging opportunities.

With a mission to connect outstanding businesses from across the Balkans, the Balkan ecommerce Summit 2025 is gearing up for its most ambitious edition yet. With more than 4,000 attendees expected, this inspiring event promises to be one of the key highlights of 2025. Guests will represent over 20 countries, including the USA and India.

During the first day, an expo will take place, featuring over 200 companies presenting their products, services, and technological solutions. In the meantime, the event will offer four separate stages for presentations by leading experts and speakers from home and abroad. Their topics will cover information on current trends, practical tips and working business models. The program for the second day includes exclusive participation of world-renowned speakers in the field of e-commerce such as Jeff Hoffman, Pascal Brochier, Ahmed Hassan, David Henzel, Martin Greif and others. Designated networking spaces will allow attendees to discuss ideas and projects with potential partners and clients, facilitated by a mobile app available throughout both days.

GS1 Bulgaria is pleased to inform you that at the end of April, Sofia will host one of the biggest eCommerce events on the Balkans – Balkan eCommerce Summit 2025. As a partner of the event GS1 Bulgaria has a promo code for 15% off gs115 for the purchase of Networking & Expo/Full Experience tickets on the event website here. Accommodation options as well as traveling services and parking options are prepared for the participants during their stay in Sofia. More information can be found here.